Adweek 2025. With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than. A global survey by kantar, which polled 1,000 senior marketers and 18,000 consumers across over 20 countries, found that 26% of marketers plan to cut their spending.
Adweek’s future fwrd initiative transcends traditional notions of inclusivity in marketing and advertising. It goes beyond mere representation in brand campaigns, emphasizing a deliberate.
